Optimal pricing strategy for a Ride Hailing Service
I was tasked with proposing the highest profit yielding pricing strategy for a new Ride Hailing Service based on data from similar services in the area. I proposed 3 distinct pricing strategies and used simulation methods to explore the optimal parameters for each strategy, and then comparing the yield of each, identified the optimal strategy. I used a logistic regression model for the data to estimate the probability that a given pay rate for a ride request would be accepted.